Branding
& identity
Creative Director
A One Of A Kind Event Design
San Francisco, Bay Area
2018 - 2020
Clients
- Northern Nights
- Electric Forest
- The Midway
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mood board
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audience analysis
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logo design
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style guide
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marketing material
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digital assets
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hero rendering
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activation schematic
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multi page proposal
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responsive proposal
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3D activation concepts
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installation proposal
Duties & Role
chapter -1
Sto
ry.
BRANDING PACKAGE included tear sheets of company objectives, audience analysis, and projected capabilities/services. Assets include: mood board, logo concepts, logo variation exploration, typography break outs, and fully designed and illustrated banners.
STYLE GUIDE providing logo application requirements including: padding/formatting guidelines, color/gradient swatches, typography/font selections, and social media icons.
MARKETING MATERIAL both physical and digital marketing material was created, examples include: business card, CNC wood engraved signage, and employee clothing.
Digital assets include: website, email signature, Facebook, Instagram, and LinkedIn accounts with specific specialized graphics.
chapter - 2
DES
IGN.
Proposals are the bread and butter of A One Of A Kind Event Design. Proposals are live web pages that allow the client to track engagement, regularly update, and easily share between colleagues. The webpage is password protected and allows the client to protect their intellectual property. The live web page allows large file digital assets to be easily viewed. Proposals are designed around securing sales and creating obvious and digestible content.
All proposals are responsive and allow for a mobile-specific version, which provides access for on-site contractors. Proposals include: audience analysis, primary objective description, 2D in-scene rendering, on-site installation schematic, 3D model including a virtual tour, requirements for location and power, additional variations, and budget options.
chapter - 3
RES
ULT.
A One of A Kind Event Design built, designed, fabricated, and installed the headlining artist installation for the Northern Nights Music Festival. This branding and marketing activation was a double sided infinity mirror. The installation was a highly immersive instagrammable photo opportunity, that was designed around experience creation, and audience engagement.
The infinity mirror was located directly behind the main stage, and was viewed by over 7,000 attendees. The installation was monitored by remote video cameras, allowing for interaction data logging, measuring the success of the installation.
